GC campaign concept: an adult dancer in a charcoal gorilla-mark hoodie lighting an empty studio

Explore the hoodie
Collection concept
Charcoal GC Hoodie with the white gorilla and red GC chest mark
Made to mean something.

THE SIGNATURE COLLECTION

The GC Hoodie

$78USD · EXAMPLE

Wear what you stand for.

A charcoal layer with a mark for strength, protection and loyalty. Athletic roots. Your own way of wearing it.

Charcoal
Select your size Example sizing

Concept product & price. Demo only — no orders or payment.

The world of GC

THE WORLD OF GUERRILLA CAMP

A mind of your own.
People in your corner.

Individuality, with a place to belong.

A seated adult in the charcoal GC Hoodie, framed by an oversized hood, with red halftone Own it typography.
01 / IndividualityOwn it.
An adult dancer wearing the GC Hoodie, with vertical red Move typography and oversized drawcords.
02 / ActionMove.
Three adult friends in GC clothing, surrounded by a photographic hood collage and red Together typography.
03 / LoyaltyTogether.
01 / 03

Original campaign artwork. Illustrative imagery.

Guerrilla Camp For teams & supporters

One
camp.

(GC PARTNERSHIP PROGRAM)

For the team.
And everyone behind it.

A collection for the people putting in the work—and the people cheering them on. Explore GC’s developing youth fundraising program.

GC for teams
Illustrative GC campaign: four adult friends wearing black, cream and sand gorilla-mark sweatshirts
[ Individual spirit. Shared ambition. ]Program in development · Illustrative campaign